You see all the time on the webmaster forums – yet another new poster whose adsense account was just banned…
Google’s Adsense is a popular means of monetizing your web site by displaying contextual ads on your pages. Its so easy to set up and use that newcomers tend to ignore the program policies. That’s just a bunch of “legalese”, right?
Wrong! Google is very serious about their policies and quick to slap a lifetime ban upon offenders.
Here are the 7 most common mistakes made by people who are new to Adsense:
1) Clicking your own ads – Whether through carelessness or curiousity, clicking on your own ads is the cardinal sin of Adsense. Think they won’t notice? Guess again!
Suppose you’re curious about the advertisors on your site? To safely check them out, download and use Google’s free preview tool. While viewing sites in preview mode you can click away to your heart’s content – neither clicks or ad impressions from the preview tool are counted. (Be sure you are running the preview tool!)
If you should ever happen to click on your own ads by accident, honesty is the best policy. Contact Google, explain what happened, ask to have the clicks removed and promise never to do it again.
2) (Mis)Labeling ads – Google allows you to label your ad groups as either “Sponsored Links” or “Advertisements”. Any other headers like “More Information” or “Helpful Resources” are strictly forbidden.
3) Telling visitors to click on your ads – Your page cannot contain text like “support our sponsors” or “click one of the ads on the right”. And while you are allowed to have images near your ads, It’s not a good idea to post a big arrow pointing right at the ad block.
4) Using incentivized site traffic – This includes bots and other services that generate clicks and/or page impressions, such as click-exchanges, autosurf and “paid-to-click” programs”. You also may not post in forums, emails or blogs asking people to visit your site and click on your ads.
5) Running too many ads on a page – Google is very generous about this – no need to overdo it! You are allowed:
- Up to 3 ad units
- One link unit
- Up to 2 search boxes
- One product link per product, up to a total of 4
That’s a LOT of ads!
6) Displaying ads on pages with no content
If you’re placing ads on a directory or forum be careful that they don’t appear on blank categories, empty threads or sign-in/sign up/thank you pages and the like. Need help? For a few dollars you should be able to find a programmer who will help you.
7) Running ads on pages or sites with prohibited content – For example, you may not run Adsense on
- popups and popunders
- parking sites
- MP3, image or video results or news groups
- pages that change browser settings, redirect people to unwanted sites or interfere with site navigation
- Sites with “excessive advertising”
- Sites with ” Excessive, repetitive, or irrelevant keywords” in page text or code
- Sites with certain types of content
- Sites with hidden text or links
- Multiple web sites, pages or subdomains with the same content
And that’s just to name a few! Rather than post them all here, why not take a minute to review Google’s Adsense policies page ?
[tags]Google, Adsense, Online Marketing, Web, Website[/tags]