Its finally official – as of mid-June, landing page load times will be factored into your Adwords quality score.
To help advertisers prepare for this, the adwords control panel has been updated to include loadtime evaluations – this can be found on the Keyword Analysis page.
Folks “in the know” have been hinting for some time now that this was coming down the pike. I see it as a Good Thing overall – especially for your visitors and your conversion rates!
So bag the gratuitious Flash, Javascript and what-not – get those landing pages lean and mean!
Comments on this entry are closed.