The New York TRAFFIC event for domain names is over, the live auction having produced a record of over 10 million dollars in domain sales. I’m going to leave coverage of the live auction results to the big domain sites and instead focus on the silent auction – the results were equally interesting and say a lot about the domain market as it stands today.
Over 3000 names representing a variety of extensions were available for the silent auction with reserves from $300 on up. Of those, over 450 names received bids exceeding their reserve.
Supplies [dot] com took the top spot at $323,530. Solid, business-oriented names were “in”. Nouns ruled, “call-to-action” phrases did well. For the most part, brandables and great keywords in un-grammatical combinations were “out”. Some great names that should have sold didn’t because the owners set overly-optimistic reserves. A number of them (especially the premium .com’s) are probably standing firm because they expect the market to catch up with their pricing evenually and are in no hurry to sell.
Dot com dominatedâ€”of around 459 names that sold, 412 were .com. I counted 29 .net’s, 8 .orgs, 2 .us, 2 .la, 1 .fm, 1 .info, 1 .in and 2 .mobi . Sales in the “minority” extensions were either killer names (podcasts [dot] info), highly relevant (listen [dot] fm) or both (bollywoodstars [dot] in).
My numbers were informally assembledâ€”these are not the official counts so they may be off by a few, but you get the picture. With just 2 minimal $300 sales, it definitely looks like the .mobi ship has sailed – at least for now.
For fans of the long-tail keyphrase, there where were plenty of sales of 3 and even 4 word domains. The message seems to be that “long names are OK if they’re commercial and relevant”. Two monster-length names, OnlineCriminalBackgroundChecks [dot]com and CellPhoneReplacementBatteries [dot] com sold for $590 each.
So overall, the sale choices were conservative, even though the bid prices were not. I think we can declare classic, generic .com’s to be this season’s “new black”.
[tags]domain names, domain sales, domain auctions[/tags]