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Add your business to mapquest for free

August 5, 2016 By MG

Mapquest

Remember MapQuest? Sure you do! The first popular mapping application, MapQuest is still alive and well. Like the Yahoo Local directory and many other local business resources, MapQuest's listings are now managed by the pay-to-play  directory service, Yext. But you can still get a listing … [Read more...]

Filed Under: How To

How To Add Your Business to Yahoo for Free

July 31, 2016 By MG

Contrary to popular belief, you CAN still claim or add a free business listing to Yahoo's local directory. Here's how. In October 2015, Yahoo's Small Business program, including their local business directory, was spun off as part of the new entity, AAbaco Small Business.  Management of the … [Read more...]

Filed Under: How To, SMB Marketing Tagged With: how to, local search, yahoo business listing, yahoo local

Claim Business Listings or Get Hijacked

April 22, 2016 By MG

Preventing citation spam

Let's talk business directory listings, aka citations. You know, those directories like YellowPages, SuperPages, MerchantCircle and others. Their information comes from a combination of public data sources and user submissions. While verification of user-provided data has improved over the years, … [Read more...]

Filed Under: SMB Marketing Tagged With: business listings, citation spam

Google: Header tags – Do They Still Matter?

March 3, 2016 By MG

HTML Code - H1 tag

Most modern-day web designers strive for semantically-correct use of header tags (H1, H2, H3, etc.) in their code. However, the fact remains that many sites still are not using them in a strict heierarchy, if at all. Legacy sites often used header tags solely for presentation, and many CMS themes … [Read more...]

Filed Under: Search Engines, Web development

The Case of the Faux Panda Penalty

February 26, 2016 By MG

Panguin tool - Panda Correlation

So a site you monitor experiences a MASSIVE traffic drop on the date of a noteworthy Google update. Your first thought is "they got slammed by this update", right? You may be wrong. The other day I was looking in on a few sites which I no longer actively support but that I check in on from … [Read more...]

Filed Under: Search Engines Tagged With: panda, search penalty, traffic drops

#1 SEO Problem With Mobile Sites and How to Fix It

February 16, 2016 By MG

Last week Eric Enge and Mark Traphagen of Stone Temple Consulting hosted a Virtual keynote with Google's Gary Illyes For those who don't know the name, Gary is a Webmaster Trends Analyst at Google Switzerland GmbH and a frequent speaker at search conferences and webinars. There's a lot of good … [Read more...]

Filed Under: Search Engines, SEO for Webmasters Tagged With: mobile seo, technical seo

How to Get Corporate Sponsors for your NonProfit or Event

February 3, 2016 By MG

Attracting sponsorships

In a shaky economy with cutbacks rampant, many nonprofit organzations, from school sports teams and local events to name-brand 501(c)3's are sorely in need of outside funding and looking for ways to raise those much-needed funds. The good news is that there's an easy fundraising channel you may … [Read more...]

Filed Under: SMB Marketing Tagged With: Digital Marketing

5 Adwords Mistakes Which Will Trash Your Budget

February 23, 2013 By MG

I sometimes get calls from prospective clients who tried to run an Adwords campaign on their own and failed miserably.  It sounded so easy - they're intelligent folks, they followed the  instructions, but they ended up with little or nothing to show for it.  What went wrong? One of my idols is … [Read more...]

Filed Under: PPC, SMB Marketing

It’s official – Google doesn’t use the keyword meta tag

September 22, 2009 By MG

If you've been even half awake and following the news in SEO circles for the last decade or so, you probably know this already but Google just saw fit to make it official - Google does NOT use the keywords meta tag for search rankings. (Note that they don't explicitly say they don't use it as a … [Read more...]

Filed Under: Search Engines

Google Spills the Beans on Keyword Searches!

July 9, 2008 By MG

I fired up my trusty Adwords Keyword Tool this morning to do some research and was surprised to see ... Actual search numbers! Yes, you heard right - actual search data from the Google search network - believe it or not, it looks like the green bars are GONE! It's interesting to note that … [Read more...]

Filed Under: PPC Tagged With: Adwords, Digital Marketing, keyword research

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