I sometimes get calls from prospective clients who tried to run an Adwords campaign on their own and failed miserably. It sounded so easy - they're intelligent folks, they followed the instructions, but they ended up with little or nothing to show for it. What went wrong? One of my idols is … [Read more...]
Google Spills the Beans on Keyword Searches!
I fired up my trusty Adwords Keyword Tool this morning to do some research and was surprised to see ... Actual search numbers! Yes, you heard right - actual search data from the Google search network - believe it or not, it looks like the green bars are GONE! It's interesting to note that … [Read more...]
Adwords Quality Score – Speed Counts!
Its finally official - as of mid-June, landing page load times will be factored into your Adwords quality score. To help advertisers prepare for this, the adwords control panel has been updated to include loadtime evaluations - this can be found on the Keyword Analysis page. Folks "in the … [Read more...]